Brand photography in Honley, Huddersfield, West Yorkshire

Brand photography for Fitzpatrick’s fuels in Honley, West Yorkshire

A while ago, I headed over to Fitzpatricks Fuels for a photoshoot. As per usual with most of my shoots, my subjects were a little shy and didn’t like having their picture taken, so it was familiar territory.

Tell the story

As a storyteller, I wanted to capture the business. Fitzpatrick’s primary business is selling fuel, but now they have also created a second part of the business: a garden centre. So, I wanted to make pictures for both sides of the company. The shoot was for Fitzpatricks business listing on the Honley website, but I knew the images would also be used for social media and other marketing purposes.

Scared of the camera

I know what it’s like to be scared of the camera, so when I see people who struggle, I want to make it easy for them. I noticed that Catherine was uncomfortable having her picture taken, so I knew that I had to make the photo shoot fun. People buy from people, so friendly and approachable people will always be on my agenda.


I can easily see how passionate Fitzpatrick Fuels is about its product. I also have the same passion for my work, so it was great to tell their story.

If you would like me to come and capture your business and story, then please get in touch

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John Steel

Apparently a bio here is good for my SEO, so.... I'm John Steel and I am your Yorkshire photographer, from Weddings to family shoots or commercial shots to gym photos, I'm ready to make you look amazing.