Elland Brewery, marketing images
Marketing images from my shoot with Elland Brewery, West Yorkshire
In 2015 I headed over to Elland Brewery to create some marketing images for them. The images were to be for their new website (in 2015) https://www.ellandbrewery.co.uk/ (I’ve just had a sneaky look and a lot of them are still on the website) and it was the fab team at https://www.deliciousmedia.co.uk/ who put me in touch with them and gave me the brief for their half-day shoot.
Half day shoot
So what can you get done in half a day’s photography? Well quite a lot actually. Delicious Media had given me a short brief of capturing the process of how the ales are made. Let’s get it straight, I’ve been teetotal all my life so I was completely out of my element. As well as the processes, I had to shoot some business portraits of the team.
I’ve always photographed people and love photographing headshots. I have always strayed away from the conventional headshot and this was no different. After looking around the brewery there was only one option really and that was to use the kegs to create an interesting backdrop for the portraits. The key to dong this is to get everything set up and then just have a few minutes with each person to capture the real person.
Capturing the process
As a documentary photographer, I like to watch to see what happens and then work out the best way to photograph the process. As the brewery was pretty dark, I had to spend a bit of time setting some lighting before each process but once things had been set up I just captured people working which always leads to great results.
Get stuck in
I always do anything I can to get the best images possible. For this shoot I ended up in some kind of vat getting lots of hot stuff shovelled onto me but it made for a great picture so it didn’t matter. If I have an idea I like to go through it no matter how bonkers. Sometimes it works, other times it doesn’t.
I’m not a product photographer, I never take on jobs which are solely products, however, when I’m working in a business like this then I do expect to take some pictures of the products. I wanted to look for some interesting textures and putting the bottles on a barrel just seemed like an obvious thing to do. Most of the time, simple is the best way.
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