Sniffers Pet Care, photography

Marketing images, Huddersfield, West Yorkshire

Sniffers Pet Care, based in Huddersfield, West Yorkshire required some new marketing images for their branding so they got in touch with me to take come by and take some photos.

I love working with local businesses and capturing their business story. The brief for this shoot was relatively short and it included a few “head shots” I thought it would be good to do some environmental portraits. They required a few product shots, which take a bit of time to set up, a few shots for PR (public relations) and then a few documentary portraits capturing the employees just doing what they do.

Environmental portraits

There was no solid plan for the head shots but when Simon showed me some examples that he would like we decided to use the warehouse with some Sniffers Pet Care boxes to create something a little bit more interesting than a plain background head shot. Sometimes when working in a busy warehouse you have to be creative and work around people. I have literally two minutes with each person to try and get something out of them and to create a good portrait. Fortunately everyone at Sniffers Pet Care were really lovely so it wasn’t too difficult.

Product shots

Anyone that knows me knows that I specialise in photographing people and photographing products really isn’t my favourite thing to do. However, some shoots I do have to behave myself and shoot some products. Sniffers Pet Care wanted some pictures which illustrated their point of sale offering. I was led into a meeting room where the point of sale was set up. This is where experience comes in, I knew that if I set up a whole white background studio, this would take hours, so I decided that I could shoot the stand as it was and later cut it out in Photoshop. I’ve found out over the years that sometimes we have to be creative.

PR photography

Sniffers Pet Care are using the fabulous Faith PR for their public relations and they had mentioned that they required some images that they could use for this purpose. Sniffers Pet Care have a new product range called Buffalo so it was important to do capture a few shots which are PR style.

Documentary, storytelling photography

The final part of the shoot was to capture some documentary pictures of the employees in action. I only had five to ten minutes of creating these pictures but I still got quite a few. There’s something special about honest, natural photos of people

To say the shoot was only two hours I managed to capture quite a few pictures for Sniffers Pet Care, I’m looking forward to heading back in the next few weeks.

If you’re looking for someone to capture your business then please get in touch john@johnsteelphotography.com