Before the Connect Up 25 event by Northern Affinity, I had the pleasure of photographing mini brand shoots for the event's brilliant speakers. Each headshot session took place at Wizu Workspace, capturing confident and relaxed portraits with genuine personality. A quick, fuss-free shoot with professional results, just what every speaker needs. Photography by John Steel Photography.

SAM Expo 2025 | Huddersfield Cedar Court
Documentary Events Photography

Held at the vibrant Huddersfield Cedar Court, the recent SAM Expo brought together innovators, makers, and industry leaders for a dynamic showcase of sustainable materials and technologies. Through a documentary lens, we captured the energy, authenticity, and behind-the-scenes moments that told the real story of the event—from keynote speakers and hands-on workshops to spontaneous conversations and creative exhibits.

Our photography preserves the atmosphere of the day as it unfolded—unscripted, human, and honest. Whether it was the quiet focus of a designer mid-demo or the electric buzz of networking across the showroom floor, each image reflects the pulse of SAM Expo 2025.

Explore the full gallery below to relive the story.