Northern Roll, Leeds' legendary roller disco! I had the pleasure of capturing the energy, movement and colour of this unforgettable event with a full documentary photography approach. From epic moves on the rink to candid behind-the-scenes moments, nothing was staged—just real people, real fun, and real stories. Photography by John Steel Photography.

Even photographers need to step in front of the camera sometimes. This brand shoot was a chance to turn the lens around and tell my own story. As a documentary-style photographer, I'm usually focused on capturing others—authentic, unstaged, real moments. But this time, I let the camera reveal me.

From behind-the-scenes setups to relaxed, natural portraits, this shoot reflects what I value most in my work: personality, honesty, and connection. It’s a reminder to creative business owners—your face is your brand. If you're not showing up, you're missing out.